BA(Hons) Business and Marketing 商务与市场营销

Bringing essential business discipline to creative marketing flair, this business and marketing course examines how emerging marketing techniques are used to transform organisations. It gives you the skills to play an effective role in one of business’s most dynamic areas.

What's covered in the course?

This is a practice-based study environment, and from day one you’re seen as a business professional with marketing expertise.

You get a clear view of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them.

Your studies are varied and will give you a satisfyingly wide breadth of knowledge. Among your core and optional modules are: New Venture Creation; Managing People, Organisations and Self; and Marketing in Business.

You look at Marketing, Advertising and Public Relations Practice, Marketing Research, and Managing the Brand.

After your optional placement year, you might explore Digital Marketing, Sustainable Marketing, International Business and Marketing Strategy.

Why Choose Us?

• You can enjoy a balanced study of how organisations operate, their contemporary challenges, and the business-focused creativity needed to market them.
• A year-long work placement will give you professional insight and experience.
• You will learn from staff who can share stories, secrets and inspiration drawn from the front line of business and marketing.
• Like all first-year business students, you and your team will put together a marketing plan focusing on a real business problem, which you will pitch to industry experts, Dragons’ Den style.
• This course gives you the chance to gain an international perspective through an exchange programme with one of our overseas partner institutes.
• On completion of this programme, you can go on to study the Chartered Institute of Marketing (CIM) Professional Diploma. Alternatively, you may choose to study one of many professional and postgraduate programmes offered by Birmingham City Business School.